What It Takes to Execute A Successful Social Media Contest
Everyone knows it by now – social media is an integral part of any business today. So now that your profiles are created, optimized, and updated regularly, you may be asking yourself “what’s next”?...
View ArticleBoomtown Internet Group Offers A Basic Social Media Plan
The General Strategy: This strategy will focus only on Twitter, Facebook and LinkedIn first. Optimize all the company social profiles on LinkedIn, Facebook and Twitter by editing them and adding search...
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What Makes Consumers Tick PART ONE: Creating Value in Your SMO
Nowadays anyone can go online and run through the process of creating a company page on a social network, yet we see those who do this without grasping the reasoning behind it. It takes a little more...
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Becoming a Jedi Master of Social Media
If you truly want to become your own Jedi Master of social media, there is one basic rule that you must remember: your community is what’s most important. There are 4 simple steps that you can follow...
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Curation vs. Creation: Should Your Online Content Be Original?
In the world of social media, one of the current debates taking place circulates around the idea of content curation. Whether it’s links to articles or infographics that were made by a separate party,...
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Consumer Behavior PART THREE: Consumer Motivation in Social Media
Welcome to our third installment of our Consumer Behavior posts. Today’s area of insight will be motivation and understanding how to motivate your consumers to participate in your social media. The...
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Consumer Behavior PART FOUR: Importance of Psychographics in Social Media
Welcome to Boomtown IG’s final chapter in our Consumer Behavior blog posts. This week’s and our final topic of discussion is consumer psychographics and how these play a role in managing your company’s...
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Gamification: Increasing Engagement and Creating Buzz
There are so many trends that are starting to take action in social media. From location based services to content curation, it seems like there is no realm that has not been touched. One of the...
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Why Business Insider is Wrong About Twitter and Retail
We came back from a lovely holiday with our families to an email from a reader sharing Henry Blodget’s latest article in Business Insider, “Guess What Percent Of Black Friday Online Sales Came From...
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Filter The Noise: Finding the Conversations You Need on Twitter with Advanced...
Staring at your Twitter or Hootsuite screen, watching the waterfall of conversations come in is not dissimilar to a first-time NYC tourist standing on the corner of Canal and Broadway. Who do you...
View ArticleTwitter Local For Business: Watch Our ON AIR Webinar Now
Click below to see our pre-recorded webinar on finding local customers for local businesses. These are our professional tips and tricks from using geo-targeted keywords to find live conversations,...
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